With you here on our blog, it’s safe to say that you’re like us and you love fashion. Many of us do. It’s not just an everyday necessity for us to wear clothes and even accessories but it’s also a form of self-expression. What we choose to wear and how we wear them are, of course, very personal. It’s how we present ourselves to the world and can give us that extra boost of confidence, as well as comfort. In the words of stylist extraordinaire Rachel Zoe, “Style is a way to say who you are without having to speak.” The sad news is, our love affair with fashion has had heartbreaking consequences.
Many reports have cited the fashion industry as the second most polluting industry in the world. Over 8% of total global greenhouse gas emissions are produced by the apparel/footwear industry according to Quantis Report, 2018. Moreover, they are projected to increase by more than 60% by 2030. Plastic microfibers shed from synthetic clothing into the water account for 85% of the human-made material found along ocean shores, threatening marine wildlife and ending up in our food supply.
Apart from the negative environmental consequences, there are also issues with the fashion industry’s supply chain – not only how our clothes are made but who actually makes them. Fast fashion has been a major culprit with regard to massive negative environmental and social consequences. However, don’t despair. There is some positive news in all of this. The silver lining is that we all have, not just the opportunity but also the ability to make a difference. After all, like we just said, we all wear clothes every single day.
So, how can we actually make a difference? We can start by making better choices. Sustainability has become such a buzzword over the last few years but what exactly is sustainable fashion? In this case, knowledge is definitely power. We can make better choices when we have a better idea of what sustainable fashion is.
In a nutshell, sustainable products are those that are produced with consideration for people and planet. It’s definitely quite broad but that also means that there are many ways for brands to practice sustainability. It can mean products that are made with upcycled materials, as well as natural or biodegradable fabrics. Sustainable brands also include those which are vegan and therefore don’t use any animal-derived materials and are committed to cruelty-free practices, such as Stella McCartney. It can likewise mean handmade products that are crafted by skilled artisans using time-honored techniques. This consequently supports the preservation of cultural traditions and skills. On the opposite end of the spectrum, sustainable fashion is also closely associated to technological advancement through the use of innovative fabrics and materials. These can include materials that are designed to last longer, combating disposable fast fashion, and those which are technologically crafted to be environmentally-friendly and reduce waste, such as Piñatex or pineapple leather. Like we said, there are really many ways to approach sustainable fashion. It should go without saying though that at the bare minimum, sustainable fashion should encompass fair trade, where there is absolutely no child labor and modern-day slavery through unfair wages and unsafe working conditions.
It’s important to remember that there’s no such thing as a 100% sustainable brand. However, there are brands that are committed to sustainable progress and they definitely deserve our recognition and patronage. So, what are these brands and how can we find them? Well, we’re making it easy for you and giving you access to them right here at TWIIN.CO!
Bastet Noir is a fabulous European womenswear brand with a few different sustainable initiatives. The brand combats mass production, fabric waste and disposable fashion ending up in landfills by creating custom, bespoke pieces. Their clothes are specially made for you and are sure to fit your style aesthetic, as well as your specific body type. Talk about inclusive. The brand doesn’t believe in sizing because they make clothes that fit every body type. What’s more, Bastet Noir employs artisan seamstresses for their handmade clothing and manufactures them in production studios in Macedonia with the help of single mothers and female micro entrepreneurs. Every single Bastet Noir item that you buy at TWIIN.CO, whether it be one of their chic dresses or fun jumpsuits, supports the livelihood of these women and contributes to the welfare and education of their children. Wearing Bastet Noir definitely means looking good and doing good.
Where there’s sustainable womenswear clothing, there’s also sustainable activewear. Here at TWIIN.CO, you can also purchase OGNX yoga wear and sportswear. The German based brand creates its activewear collections as environmentally friendly as possible and as fair as possible. Their fun printed leggings, form fitting sports bras and comfortable sweatshirts are among the OGNX products that are all made sustainably. They use natural materials, such as organic cotton, as well as innovative fabrics, including recycled polyester and polyamide that are manufactured under strictly controlled, safe working conditions and with fair pay for all employees. OGNX believes in a modern lifestyle that is in harmony with nature. More than that, they believe that the power is ours and that we can be part of the solution. This is something that we at TWIIN.CO definitely believe in as well.
The sustainable brands you’ll find at TWIIN.CO are proof that sustainability is stylish and that fashion can be a force for good. Wearing OGNX for your next exercise session also means exercising your power as a conscientious shopper.
While looking good in a Bastet Noir dress will also make you feel good, knowing you’ve contributed to the welfare of mothers and their children.
While we all wear clothes every day, at TWIIN.CO, we’re happy to help you wear your values too!
Love from us at TWIIN.CO